A century-long heritage prompts reflections on the staying power of the Maison and, through a contemporary lens, how profusely it contributed to the vocabulary of pop culture. A key theme within the Gucci 100 collection takes its cue from a data point: 22,705—the number of songs in which music platform Musixmatch detected and identified the word ‘Gucci’. This figure and a selection of lyrics from these songs are featured on an extensive selection of ready-to-wear and accessories in the collection, at times together with the Gucci 100 logo, designed for the occasion, in a side-by-side tribute to past and present.
Item code: 672424 XJD2Z 3495
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