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Abercrombie & Fitch was founded in New York City (1892) by David T. Abercrombie and Ezra Fitch, originally as a sporting goods/hunting store (which reportedly supplied American legends Ernest Hemingway and Teddy Roosevelt), and has since maintained its upscale Americana essence. But it was A&F’s introduction to “casual luxury”—premium-quality materials and form-fitting attractive silhouettes that maintain a distinctly casual, laid-back feel—which made the brand wildly popular amongst young adults all around the world.