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SS24 Designer Brands Collection
The Top Japanese Brands, Styles, and Trends Featured at Buyma   

Japanese Brands and Styles to Transport Your Wardrobe to Tokyo

Transport Your Wardrobe to Tokyo
Don’t yet have your one-way ticket to Tokyo? That’s okay! These popular Japanese brands might just instantly transport you to the fashion capital.

While every brand has its own style, no one quite does it like Japanese brands. Each label not only delivers its own unique flair, but they allow you to immerse yourself into their world. No matter your style preference, there’s a shirt, dress, or hat for it, and each will do more than just make you look good. If you’re looking to take your wardrobe to the next level and differentiate yourself from the crowd, look this way. Shopping from Tokyo doesn’t have to mean shopping in Tokyo—it can simply mean shopping on BUYMA!

Streetwear Meets Avant Garde

Streetwear doesn’t always mean loungewear. While the two go hand-in-hand at times, many Japanese brands leverage the style for other opportunities—like bringing avant-garde to the streets. 
Brands like Yohji Yamamoto and Y-3 aren’t just well-known for having quality jackets and tees, but they’re also favored for their artistic approach. Through unique graphics and cuts, these brands spark some magic into the traditional definition of streetwear.

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Chic Meets Utility

Most of the time, chic clothing is never functional. Trying to recall a seamless day while wearing a skirt or even a dress is sometimes impossible with the designs out there. However, when it comes to brands like Sacai and Mame Kurogouchi, it now can be.
From loose-fit dresses to long flowy skirts, there’s a whole lot of comfortability to be had with these chic staples. And the best part is that each and every piece is just as functional as they are stylish.

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Femininity Meets Playfulness

There’s never a right place or time to wear flirty or playful clothing. It’s just one of those things you bring with you everywhere you go if that’s your forté. And while many brands have leaned on the feminine side for some time now, not all have mastered it. 
As for labels like Gelato-Pique, though, femininity is beautifully exaggerated with a playful touch. Details like pastel colors and plush textures are at the forefront of each look, stretching the definition of what it means to dress feminine.

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