Buy FENDI

Brand Profile
Brand Profile

FENDI can be traced all the way back to 1925, when couple Adele and Edoardo Fendi opened their fur and leather goods shop in Rome, Italy. Not long after, when sound was introduced into film and a second wave of popularity swept over cinema, was fur also introduced into the film industry and Fendi's furs quickly became the symbol of cinematic glamour. In 1946, the five Fendi daughters joined the design team, building upon their family's traditional Italian craftsmanship with innovative design. Alongside Silvia Venturini Fendi (accessories and menswear Creative Director), Karl Lagerfeld joined the house as Creative Director for fur and RTW in 1965. Lagerfeld introduced "fun furs," revolutionizing the face of fur into something a little less overwhelming with prestige and a little more jovial and amusing; this resulted in the brand’s famous double-F monogram. And in the '90s, Fendi outdid itself again in the realm of cinema, with its "Baguette" bag debut on Sex and the City’s stylish independent female character, Carrie Bradshaw. Turning into the ubiquitous international “It bag,” there are over 1,000 variations in its design now. Modern day Fendi shows off their light sense of humor even more with their furry "bag bugs," a favorite accessory of celebrities and stylists alike.

Season

Summer is here, and boy is it groovy. Fendi's Spring/Summer 2020 collection hit all the high notes of a summer festival, all while remaining true to the core principles of the iconic brand. With a 1970s flair, the collection undoubtedly took inspiration from a decade of fun, prints, and bohemian style.
Among the prominent trends were prints, prints, and more prints. Known for its bold use of patterns, Fendi stuck with this vision in the new collection. Psychedelic prints were at the forefront, featuring loud colors and bold designs. Floral prints were also a common theme, mixing a stunning palette of pastels perfect for summer.
Muted tones encompassed much of the collection, with browns and tans reigning supreme among the looks. Subtle pops of color added visual interest in a modest way. But overall, the assortment of garments was an obvious throwback to the 1970s in terms of design and color.
Common themes and trends woven throughout the show included the use of classic materials such as organic ...

Summer is here, and boy is it groovy. Fendi's Spring/Summer 2020 collection hit all the high notes of a summer festival, all while remaining true to the core principles of the iconic brand. With a 1970s flair, the collection undoubtedly took inspiration from a decade of fun, prints, and bohemian style.
Among the prominent trends were prints, prints, and more prints. Known for its bold use of patterns, Fendi stuck with this vision in the new collection. Psychedelic prints were at the forefront, featuring loud colors and bold designs. Floral prints were also a common theme, mixing a stunning palette of pastels perfect for summer.
Muted tones encompassed much of the collection, with browns and tans reigning supreme among the looks. Subtle pops of color added visual interest in a modest way. But overall, the assortment of garments was an obvious throwback to the 1970s in terms of design and color.
Common themes and trends woven throughout the show included the use of classic materials such as organic washed cotton and rich brown suede. Cotton tops and blouses, as well as denim, gave a sense of easy comfort, while the suede wrap dresses and trench coats added an element of sophistication and refinement. Quilted jackets and skirts added to the luxe feel of the collection, giving pieces an elevated richness.
Perhaps one of the more unique looks to make its way down the runway was the use of floral Lycra in details like shirt cuffs and collars, as well as a full floral Lycra robe jacket. Contrasted against the other more muted looks, these pops of floral tied into the bohemian feel, as well as the overall summer vision.
Not to be outdone were the accessories, which ranged from classic to new. Models paired stacked-heel slingback loafers with scrunched knee socks, an air of prep that balanced perfectly with the free spirit feel of the other pieces. Other shoes included peep-toe floral sandals for a feminine spin. Mini bags accompanied many of the looks, keeping in line with the current trend within the fashion industry.
As designer Silvia Venturini Fendi described, the collection was all about "Solar Flair." Having been involved with the brand for decades, this season marks a turning point following the sudden death of Karl Lagerfeld last year. While mostly associated with Chanel, his position at the helm of Fendi also concreted the brand into popular culture and turned it into a coveted label for many generations. Silvia's job was to follow the lasting legacy of Lagerfeld in an authentic manner, one she successfully achieved.
Fendi's Spring/Summer 2020 collection was a high point in Milan's fashion week, as the brand continues to ride the wave of popularity it's seen in recent years. With many famous faces in the front row, Fendi is firmly established as an "it" label for women of all ages. This collection, as a whole, showcased clothing that is both natural and versatile. The pieces were highly wearable, bringing a sense of ‘70s style to a new millennium.

Unisex Kids Girl Tops
FENDI
Unisex Kids Girl Tops
$3,204 HKD
Kids Girl Tops
FENDI
Kids Girl Tops
$2,760 HKD
Shoulder Bags
FENDI
Shoulder Bags
$11,247 HKD
Unisex Calfskin Blended Fabrics Street Style Leather Logo
FENDI
Unisex Calfskin Blended Fabrics Street Style Leather Logo
$5,239 HKD
55% off
$11,676 HKD
Sandals Sandal
FENDI
Sandals Sandal
$5,511 HKD
28% off
$7,747 HKD
Belts
FENDI
Belts
$2,960 HKD
Rings
FENDI
Rings
$2,479 HKD
Short Casual Style Unisex Wool Nylon Blended Fabrics
FENDI
Short Casual Style Unisex Wool Nylon Blended Fabrics
$11,780 HKD
Short Unisex Street Style Long Sleeves Plain Cotton
FENDI
Short Unisex Street Style Long Sleeves Plain Cotton
$11,077 HKD
Crew Neck Short Plain Cotton Short Sleeves
FENDI
Crew Neck Short Plain Cotton Short Sleeves
$5,527 HKD
Unisex Plain Leather Long Wallets
FENDI
Unisex Plain Leather Long Wallets
$5,106 HKD
Monogram Nylon Street Style Long Sleeves Cotton Medium
FENDI
Monogram Nylon Street Style Long Sleeves Cotton Medium
$5,890 HKD
Calfskin Bag in Bag Plain Logo Clutches
FENDI
Calfskin Bag in Bag Plain Logo Clutches
$7,522 HKD
Monogram Bag in Bag 2WAY Logo Clutches
FENDI
Monogram Bag in Bag 2WAY Logo Clutches
$10,684 HKD
Calfskin Plain Folding Wallet Logo Folding Wallets
FENDI
Calfskin Plain Folding Wallet Logo Folding Wallets
$7,761 HKD
Calfskin 2WAY Plain Elegant Style Crossbody Logo Handbags
FENDI
Calfskin 2WAY Plain Elegant Style Crossbody Logo Handbags
$23,897 HKD
Calfskin 2WAY Plain Elegant Style Crossbody Logo
FENDI
Calfskin 2WAY Plain Elegant Style Crossbody Logo
$12,418 HKD
Monogram Lambskin 3WAY Elegant Style Crossbody Logo
FENDI
Monogram Lambskin 3WAY Elegant Style Crossbody Logo
$28,706 HKD
Casual Style Initial Earrings
FENDI
Casual Style Initial Earrings
$7,677 HKD
Bangles Brass Elegant Style Bracelets
FENDI
Bangles Brass Elegant Style Bracelets
$5,141 HKD
Monogram Blended Fabrics 2WAY Leather Elegant Style Handbags
FENDI
Monogram Blended Fabrics 2WAY Leather Elegant Style Handbags
$15,832 HKD
Denim 3WAY Elegant Style Crossbody Logo Shoulder Bags
FENDI
Denim 3WAY Elegant Style Crossbody Logo Shoulder Bags
$26,856 HKD
Initial Elegant Style Bracelets
FENDI
Initial Elegant Style Bracelets
$6,013 HKD
Monogram Blended Fabrics Leather Elegant Style Mules Logo
FENDI
Monogram Blended Fabrics Leather Elegant Style Mules Logo
$7,688 HKD

Line / Collection

  • BAG BUGS

    Made its debut in womens as the brand's first ever character. Angery, sad, smug...the fur bag charms come in all types of expressions and have been added on not only bags, but also shoes and jewelry.

  • PEEKABOO

    When taken a look of the inside, this model will definitely offer a suprise at how high the quality is of the material and design. It is a popular bag for its elegant single handle and conservative look. The bag can be closed by turning the palladium plated lock with one hand.

  • BAGUETTE

    Comes in endless combinations of color, material and pattern, the BAGUETTE is a small size handbag that is rectangular like baguette. Every model features the FF logo buckle and detachable shoulder strap.

  • BY THE WAY

    A small boston bag introduced in 2014, the BY THE WAY offers an elegant elongated shape with 2 very short handles. It can also be held on the shoudler, as it comes with a convenient shoulder strap. The material of the bag is calfskin taken from less than 6-month-old calves, which provides a soft touch to the hand and is much more durable in terms to fading than regular leather.

  • KAN I

    The feature of the Kan I is the contrast beween the square shape of the body and the femine touch of the studs. It is a fabulous design with an extremely girly details with the bows and ribbons, with an edgy touch.

  • SELLERIA

    The SELLERIA is a model that is often seen in colllaborations with other models from FENDI, such as the LEI SELLRIA. It changes any model into a much more relaxed version, as the SELLERIA changes the shape to one that dips in the middle, giving a more casual yet elegant impression.

Category

Clothing

Monogram Long Sleeves Cotton Medium Oversized Logo
FENDI
Monogram Long Sleeves Cotton Medium Oversized Logo
$12,469 HKD
Short Casual Style Street Style Plain Leather Logo Jackets
FENDI
Short Casual Style Street Style Plain Leather Logo Jackets
$41,505 HKD
Crew Neck Monogram Tight Cropped Cotton Medium Elegant Style
FENDI
Crew Neck Monogram Tight Cropped Cotton Medium Elegant Style
$21,447 HKD
Crew Neck Short Monogram Cotton Short Sleeves Logo Cropped
FENDI
Crew Neck Short Monogram Cotton Short Sleeves Logo Cropped
$8,442 HKD
Printed Pants Monogram Silk Long Elegant Style Logo Pants
FENDI
Printed Pants Monogram Silk Long Elegant Style Logo Pants
$14,017 HKD
Short Monogram Wool Blended Fabrics Elegant Style Logo
FENDI
Short Monogram Wool Blended Fabrics Elegant Style Logo
$31,635 HKD

Shoes

Monogram Blended Fabrics Leather Elegant Style Mules Logo
FENDI
Monogram Blended Fabrics Leather Elegant Style Mules Logo
$7,688 HKD
Monogram Open Toe Rubber Sole Casual Style Street Style
FENDI
Monogram Open Toe Rubber Sole Casual Style Street Style
$8,367 HKD
Monogram Round Toe Rubber Sole Casual Style Plain Leather
FENDI
Monogram Round Toe Rubber Sole Casual Style Plain Leather
$9,181 HKD
Monogram Open Toe Casual Style Street Style Leather
FENDI
Monogram Open Toe Casual Style Street Style Leather
$7,835 HKD
Monogram Casual Style PVC Clothing Low-Top Sneakers
FENDI
Monogram Casual Style PVC Clothing Low-Top Sneakers
$8,361 HKD
Monogram Blended Fabrics Block Heels Elegant Style Mules
FENDI
Monogram Blended Fabrics Block Heels Elegant Style Mules
$9,779 HKD

Bags

Calfskin 2WAY Plain Elegant Style Crossbody Logo Handbags
FENDI
Calfskin 2WAY Plain Elegant Style Crossbody Logo Handbags
$23,897 HKD
Monogram Blended Fabrics 2WAY Leather Elegant Style Handbags
FENDI
Monogram Blended Fabrics 2WAY Leather Elegant Style Handbags
$15,832 HKD
Plain Leather Purses Elegant Style Small Shoulder Bag
FENDI
Plain Leather Purses Elegant Style Small Shoulder Bag
$12,900 HKD
Denim 3WAY Elegant Style Crossbody Logo Shoulder Bags
FENDI
Denim 3WAY Elegant Style Crossbody Logo Shoulder Bags
$26,856 HKD
Calfskin 2WAY Plain Elegant Style Crossbody Logo
FENDI
Calfskin 2WAY Plain Elegant Style Crossbody Logo
$12,418 HKD
Monogram Lambskin 3WAY Elegant Style Crossbody Logo
FENDI
Monogram Lambskin 3WAY Elegant Style Crossbody Logo
$28,706 HKD

Accessories

Plain Leather Small Wallet Coin Cases
FENDI
Plain Leather Small Wallet Coin Cases
$3,085 HKD
22% off
$3,959 HKD
Casual Style Initial Earrings
FENDI
Casual Style Initial Earrings
$7,677 HKD
Monogram Calfskin Long Wallet  Long Wallets
FENDI
Monogram Calfskin Long Wallet Long Wallets
$7,519 HKD
Calfskin Plain Folding Wallet Logo Folding Wallets
FENDI
Calfskin Plain Folding Wallet Logo Folding Wallets
$7,761 HKD
Bangles Brass Elegant Style Bracelets
FENDI
Bangles Brass Elegant Style Bracelets
$5,141 HKD
Elegant Style Earrings
FENDI
Elegant Style Earrings
$3,556 HKD

Jewelry

Casual Style Initial Earrings
FENDI
Casual Style Initial Earrings
$7,677 HKD
Bangles Brass Elegant Style Bracelets
FENDI
Bangles Brass Elegant Style Bracelets
$5,141 HKD
Elegant Style Earrings
FENDI
Elegant Style Earrings
$3,556 HKD
Initial Elegant Style Bracelets
FENDI
Initial Elegant Style Bracelets
$6,013 HKD
Costume Jewelry Party Style Earrings
FENDI
Costume Jewelry Party Style Earrings
$3,675 HKD
Chain Elegant Style Bracelets
FENDI
Chain Elegant Style Bracelets
$3,609 HKD

Wallets & Card Holders

Plain Leather Small Wallet Coin Cases
FENDI
Plain Leather Small Wallet Coin Cases
$3,085 HKD
22% off
$3,959 HKD
Monogram Calfskin Long Wallet  Long Wallets
FENDI
Monogram Calfskin Long Wallet Long Wallets
$7,519 HKD
Calfskin Plain Folding Wallet Logo Folding Wallets
FENDI
Calfskin Plain Folding Wallet Logo Folding Wallets
$7,761 HKD
Calfskin Plain Folding Wallet Logo Long Wallets
FENDI
Calfskin Plain Folding Wallet Logo Long Wallets
$8,957 HKD
Calfskin Plain Folding Wallet Folding Wallets
FENDI
Calfskin Plain Folding Wallet Folding Wallets
$6,080 HKD
Calfskin Plain Logo Long Wallets
FENDI
Calfskin Plain Logo Long Wallets
$11,212 HKD

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